Theory of nanojudgements
What are nanojudgements?

Nanojudgments are instantaneous and involuntary responses to any mental or bodily input. They consist of an evaluation of the input as either positive or negative and an accompanying pleasant or unpleasant feeling in the body and mind.

First law of nanojudgement: The true nature of nanojudgements can never be accurately captured; it can only be inferred based on subsequent analysis and actions 
Second law of nanojudgement: Protecting one's self-interest is the sole objective of nanojudgements